July 19, 2019

LCI receives award - Daily Leader Extra : Farm

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Posted: Wednesday, July 3, 2019 3:27 pm

Case IH has recognized Lake County International in Madison for achieving Pinnacle Excellence status in all six areas of the business -- parts, operations, service, marketing, sales and Advanced Farming Systems.

The Pinnacle Excellence Program is a company-wide initiative developed by Case IH and the Case IH Dealer Advisory Board to help deliver a best-in-class experience in the ever-changing agriculture landscape. It recognizes dealerships for achievement in key areas identified as important to success by both dealers and Case IH.

"The Pinnacle Excellence Program serves as the blueprint to help Case IH dealers evolve into best-in-class businesses to better serve our customers and meet the increasing demands required to sell, service and maintain sophisticated agricultural equipment," said Scott Harris, Case IH vice president of North American agricultural business.

Dealerships are evaluated on:

Parts: customer satisfaction; retail selling environment; personnel competency and training; and inventory management processes.

Operations: leadership and team development; process improvement; business planning; commitment to a safe, well-organized work environment; professional career development; and standard operating policies and procedures.

Service: ability to support customer and product requirements; representation of a positive, professional brand image; commitment to high levels of technical competency; maintaining a safe, well-organized and well-equipped service environment; and competency and training of personnel.

Marketing: strategic marketing efforts; promotion of the Case IH brand; and customer relationship management.

Sales: retail sales environment; personnel competency and training; and customer satisfaction process.

AFS: capability to deliver and support Case IH precision farming products. AFS is similar to global positioning, or "farming with satellites."

"It's really our employees who are what make Lake County International a place people want to do business, and we thank them for that," said co-owner Tom Bloom. "Case IH sets the bar high with the Pinnacle program standard. We are proud to be one of only 27 dealers in the U.S. to receive this award."

"At Case IH, we talk about doing our part to help ag producers because tomorrow's infinite potential is open to those who prepare themselves," Harris said. "Lake County International has shown its commitment to serving customers' needs by earning Pinnacle Excellence recognition, and we offer our congratulations."

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